Multimodal Theory
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
A theory that explains how information is processed through different sensory modalities, such as visual, auditory, and tactile.
The tendency for images to be more easily remembered than words, highlighting the power of visual communication.
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
The drive to perform an activity due to external rewards or pressures rather than for the inherent enjoyment of the activity itself.
A cognitive bias where individuals with low ability at a task overestimate their ability, while experts underestimate their competence.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
The study of strategic decision making, incorporating psychological insights into traditional game theory models.
A cognitive bias where people perceive past events as having been more predictable than they actually were.