Levels-of-Processing Effect
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
313 topics found for
“user psychology”
Learning Theory
The study of how people acquire knowledge, skills, and behaviors through experience, practice, and instruction.
Normalcy Bias
The tendency to believe that things will always function the way they normally have, often leading to underestimation of disaster risks.
Narratology
The study of narrative and narrative structure and the ways that these affect our perception.
Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.
Anchor Pricing
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
Denomination Effect
A cognitive bias where people are less likely to spend large denominations of money compared to an equivalent amount in smaller denominations.
Bundling Bias
A cognitive bias where individuals evaluate the value of bundled items differently than they would if the items were evaluated separately.