Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
313 topics found for
“user psychology”
Behavioral Design
The application of behavioral science principles to design products that influence user behavior in a desired way.
Incentive Theory
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
Illusion of Control
The tendency for people to overestimate their ability to control events.
Premack Principle
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
Loss Aversion
A cognitive bias where the pain of losing is psychologically more powerful than the pleasure of gaining.
Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Salience Bias
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.