Category Size Bias
A cognitive bias where people judge the likelihood of an event based on the size of its category rather than its actual probability.
313 topics found for
“user psychology”
Behavioral Learning Theory
The theory that all behaviors are acquired through conditioning, often used to understand and influence behavior change.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Environmental Psychology
The study of the interplay between individuals and their surroundings, including built environments and natural settings.
IKEA Effect
The tendency for people to value products more highly if they have put effort into assembling them.
Framing
The way information is presented to users, which can significantly influence their decisions and perceptions.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.