Proximity
A Gestalt principle that states objects that are close to each other tend to be perceived as a group.
313 topics found for
“user psychology”
Functional Fixedness
A cognitive bias that limits a person to using an object only in the way it is traditionally used.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
Closure
A Gestalt principle where the mind completes incomplete figures to form a whole, aiding in the perception of shapes and objects.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Herd Behavior
The tendency for individuals to mimic the actions of a larger group, often leading to conformity and groupthink.
Archetypes
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
Group Attribution Error
A cognitive bias where people attribute group behavior to the characteristics of the group members rather than the situation.
Contrast Effect
The enhancement or diminishment of perception, cognition, or related performance as a result of exposure to a stimulus of greater or lesser value in the same dimension.