Theory of Reasoned Action
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
313 topics found for
“user psychology”
Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
Expectation Bias
A cognitive bias where individuals' expectations influence their perceptions and judgments.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
Information Aversion
The tendency to avoid information that one perceives as potentially negative or anxiety-inducing.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Negativity Bias
The tendency to give more weight to negative experiences or information than positive ones.
Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.