Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
313 topics found for
“user psychology”
Shallow Processing
A cognitive approach where information is processed at a surface level, focusing on basic features rather than deeper meaning, often leading to poorer memory retention.
Observer Bias
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
Pro-Innovation Bias
The tendency to overvalue new innovations and technologies while undervaluing existing or traditional approaches.
Convergent Thinking
A cognitive process where ideas are brought together to find a single, best solution to a problem.
Response Bias
A tendency for respondents to answer questions in a manner that is not truthful or accurate, often influenced by social desirability or survey design.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.