Brand Voice
The distinct personality and style of a brand as expressed through its communication channels.
The distinct personality and style of a brand as expressed through its communication channels.
The style and attitude of the communication in a product, reflecting the brand's personality and affecting how messages are perceived by users.
Responsive Web Design (RWD) is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Hardware and software designed to assist people with disabilities in using computers and digital content.
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Perceivable, Operable, Understandable, and Robust (POUR) are the four main principles of web accessibility.
Fundamental guidelines that inform and shape the design process, ensuring consistency, usability, and effectiveness in product creation.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.